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TOR080 – #Donate at GoodWorld with Dale Nirvani Pfeifer

Dale Nirvani Pfeifer

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Dale Nirvani Pfeifer is changing the way we connect online. Her #donate software, found at GoodWorld.me, is unleashing the next generation of generosity by making giving easy through social media,. Her goal is to support the evolution of the human experience with money by creating a generosity-based financial system. A native Kiwi, prior to going to the United States, Dale ran Victoria University’s Center for the Study of Leadership. Her award-winning research took her to Harvard where she applied the theory of Allophilia to Maori leadership. This work demonstrates how the power of love and effective leadership can bring big diverse groups of people together. You can connect with Dale here: [email protected] https://twitter.com/dalenivpfeifer

IN TOR 080 YOU’LL LEARN ABOUT:

  • #Donate, Dale’s initiative to make people give as easy and quickly as possible through social media.
  • Dale’s roadmap of a “recovering academic” jumping fron New Zealand to DC and from academia to the development startup scene.
  • How Dale’s research shaped key aspects of her technology for helping nonprofits.
  • Dale’s view and focus on “the experience of the giver.”
  • Dale’s personal learnings on complexity and simplicity.

OUR CONVERSATION INCLUDES THE FOLLOWING:

Organizations

Topics

  • Minimum Viable Product
  • Donor User Experience
  • Social Media
  • Psychology of Giving
  • Venture Capital

Places

  • New Zealand
  • Washington, DC

EPISODE CRIB NOTES

Goodworld.me A mission to make it very easy to raise money through social media. The hashtag would allow people to fund development. People would like to give immediately as they see the necessity. Social media is the exact place to do so. But a link that takes the donor outside social media generates a great drop rate. When the donor uses #donate on social media, a fund transfer takes place automatically. The system has the user information and notices as soon as the donor sends a message with the hashtag. Donations take advantage of the viral nature of social media. Origin story Dale is a “recovering academic.” Used to run a research center, reading and studying a lot. Lots of questions about how to ‘unlock’ the power of information, and social media. Third rebuild, now a fully fledged solution. Lots of experimentation. Dale gets help from highly skilled programmers. It started as an external platform with social media integration. It was soon clear that is had to be stripped down to its MVP. Dale relied on experts, there were vision clashes but she learned a lot, primarily the virtues of “simple, simple, simple.“ “How can I get out of the way?“ The second realization came with social media, the high share in people’s lives, online and in total, and how it could be used by nonprofits. A shareable post-based algorithm was developed, then simplified further. The chairman of the ALS Association reached out to her. Leap from New Zealand to DC Dale won a freelancing contract that allowed her to work part-time on #donate. “You need to take the leap of faith everyday.“ “People need to take the first step, be it writing, testing, whatever is a consistent step forward every day.“ It is a long process “but I would not change it for anything.“ Metrics It’s all about driving donations. It involved donors signing up and wanting to keep doing so again and again. Another success has been venture capital raise with the help of 1776. Future The benefit is on the giver. We can spearhead a giving culture in social media. Dale’s question is on the “experience of the giver.” It is based on her own and other’s research of the psychological and social capital benefits, from Princeton among others. Adam Grant’s giving as a theory of motivation. Currently the thought process to give online is too long, “by then the inspiration is gone.” People should be allowed to act upon their emotions immediately. Deepen the connection between people, donors and givers but also thinkers alike. “Generosity is viral.“ Role changes “Interesting questions about leadership arise when you are alone with a laptop to all of the sudden have a team and employees.“ It’s a different challenge everyday. Paying attention to people is important, empowerment, making them feel special, taking the best out of them. Also started to advocate and connect with partners. Dale still wants to question the final goal, “sharpen the organization even further.” It’s about making a better world in the end. Advice “Get very quiet. Find the talent in yourself that wants to be expressed. Even if you’re not sure what you want.“ Take control, don’t rely on people building what you want to. “Start with yourself.“ A plea for simplicity. Simple, small, local ideas with big impact.

Please share, participate and leave feedback below!

If you have any feedback you’d like to share for me or Dale, please leave your thoughts in the comment section below! I read all of them and will definitely take part in the conversation. If you have any questions you’d like to ask me directly, head on over to the Ask Stephen section. Don’t be shy! Every question is important and I answer every single one. And, if you truly enjoyed this episode and want to make sure others know about it, please share it now:
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