WHO IS PETER MOUSAFERIADIS?
“Adaptability is key for cultural appreciation.“
Peter Mousaferiadis is a composer, conductor, producer, award-winning leader and executive director of Cultural Infusion, an Australian organization committed to building cultural harmony and wellbeing through a range of sustainable arts and engagement programs for schools, youth and communities.
Cultural Infusion’s programs use intercultural contact to catalyze positive change to a broad audience. For example, Cultural Infusion’s education program “Discovering Diversity” is delivered to more than 200,000 students annually.
You can connect with Peter here:
IN TOR 068 YOU’LL LEARN ABOUT:
- The origin of Cultural Infusion, its evolution to the international cultural appreciation enterprise that it is today.
- Peter’s opinions and accounts on promoting and recovering culture, including his failures.
- His approach to hybrid models (social and for profit), and what they can do in terms of promoting cultural appreciation in the global marketplace.
OUR CONVERSATION INCLUDES THE FOLLOWING:
- Cultural Infusion
- Cultural appreciation, diversity
- Hybrid business models, social and for profit
- Cultural marketing, perception
EPISODE CRIB NOTES
Cultural infusion genesis
Czech conductor, went to the U.S., built communities.
Questions about cultural representation. How to revitalize it outside their own land.
Australia is multicultural.
Took 5 years to float in the market place. 6 countries.
Cultural infusion business
The structure is hybrid social-startup. Social enterprise, a social contribution goal at heart.
Many ideas at the beginning: rural development, cultural immersion. Lack of funding made them impossible.
’05-’06. People having doubts about social enterprises. Lots of advocacy work.
All about doing something new, better. Making better use of public funds.
Partnerships allow to share resources, cut costs.
Preventing wrong hybrids
Every corporation has a foundation. Not all experiences are negative. As long as there is a social purpose at heart.
“The only sustainability is adaptability.“
How is the market price thinking?
Parental reservation, Peter seems to jump from place to place.
Projects in war torn regions, in which culture was stripped down. Restoring art is difficult, as is rewarding.
CI has contributed to image perception for groups, as evidenced by their work with native Australians.
Work highlighting the cost of violence has been well received.
A day with Peter
Early riser, world news, speaking. The less management the better.
There are fireman days.
How to make new ideas best. Working from current resources and learnings.
Fear and leaps
Keep talking with communities about the idea.
Gathering resources to make the leap.
Slow growth suddenly shot up, it became urgent to invest in capacity and management.
Many lines of important work had to stop.
Questions about engagement in cultural learning.
’09 Expectation problems, helped with jumping into non-core business.
Peter sees still at the helm.
New partnerships, open to young people and their ideas.
More work around the world. Access to the world market.
Solidify the hybrid model, don’t rely exclusively on one. A sector trend.
“A lot of work can be done involving the business community into cultural programs. It has financial benefits.“
Social enterprise can be a powerful tool for impact and sustainability. For profit endeavors brings innovation, it’s important.
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